Senior B2B Growth Lead (Demand Gen & Pipeline)

Focus: 85% Execution / 15% Strategy Location: Remote (Europe) Report to: CEO 

The Mission

We have a strategy. We have the product. We have a product Market fit. We have a team.   We need the Hunter.

Your job is simple: Fill the CEO’s and Sales people calendars with qualified B2B opportunities. 

The Goal: Generate pipeline to hit 15,000 B2B Subscribers (450 SMBs and 20 enterprise logos) in 2026. 

About Brainster & AI@Work

Founded in 2015, Brainster Group empowers tens of thousands of individuals and teams each year through seven synergistic brands:

The companies:

  • Brainster NEXT: an applied-science college shaping future innovators through hands-on learning
  • NU Academies: Olympic-level training for high schoolers
  • AI @ Work: democratizing AI skills for professionals

The initiatives:

  • Immersive Brainster Bootcamps: fueling mid-career pivots
  • Umniverzum: an AI-powered math tutor replacing costly private lessons
  • AI for Education: accelerating schools’ AI transformation
  • ultiMATH: Europe’s largest high-school math competition
  • High-School Millionaire: Entrepreneurship contest for high-school students

This position is purely focused on creating an army of AI professionals, entrepreneurs, and consultants through their groundbreaking new product – AI at Work.

AI at Work is a comprehensive AI training and enablement program for businesses, helping organizations worldwide drive AI transformation by unlocking the full potential of their existing workforce. As the first of its kind in Europe, AI@Work is seeking an ambitious, forward-thinking, transformative talent—someone ready to ignite market growth by implementing innovative solutions to tomorrow's business challenges!

85% Execution: How You Will Fill The Calendar

  1. Volume & Automation for B2B: 
  • Build and manage the automated outbound stack (Waalaxy, Lemlist, Clay, Apollo, HeyReach, Hubspot). You will scrape, clean, and enrich data to run high-volume, personalized campaigns.
  • Ensure the disciplined use of HubSpot and other tools to capture activity, monitor pipeline, and track progress to plan.
  • Enforce growth plans for new and priority accounts (top 25, 50, 100, 250) including expansion targets.
  • You filter the noise. You ensure the CEO and the sales people only talk to key decision makers  in the organization and prospects who have budget, authority, and a real need.
  • The Warm-Up: You execute the long game. You interview the targets for our content, invite them to our Community events, and build the relationship warmth.
  • The Handoff: You nurture these relationships until the moment is right, then you set the table for sales people to have great strategic partnership conversations.
  • Monitor daily activity levels, pipeline movement, and conversion performance, intervening early where gaps appear
  • Gather and communicate customer insights to product, marketing, and content teams to improve value delivery and GTM alignment
  • Build a single source of truth for analytics to empower the team with fast, reliable, and actionable insights across all three growth channels.

15% Strategy: Optimization

  • A/B Testing: Constantly testing subject lines, "hooks," and value propositions to increase meeting book rates.
  • Funnel Analytics: Reporting on "Sent to Meeting" conversion rates. If the Sales People are taking bad calls, it’s your job to fix the qualification criteria.
  • Run commercial planning and quarterly reviews for top accounts across key territories and locations,
  • Close co-operation with the CEO, SDR and Sales people. 

How We Work Together

  • The Growth Lead (You): Finds the prospect, warms them up, qualifies the need, and books the meeting.
  • The Sales People or the CEO: Takes the meeting, demos the solution, negotiates the terms, and closes the deal.

Who You Are

  • You are a Technical Marketer: You know how to scrape data, use APIs to enrich lists, and set up complex email automations. You don't do "manual entry."
  • You are a Copywriter: You know how to write damn good cold emails that get replies. 
  • You are Organized: You manage the CRM  impeccably. No lead falls through the cracks.
  • You have "Helper" Energy: You are comfortable engaging with people on LinkedIn, being helpful, and guiding them to a booking link without being "salesy."

Requirements

  • Experience: 4+ years in SDR (Sales Development), Demand Gen, or Growth Marketing.
  • AI: Advanced AI skills. You know how to build AI agents, automate with AI and build AI systems that will do the boring and repetitive job for you. 
  • The Skillset: Deep expertise in Lead Generation (not just brand marketing). You must be obsessed with "conversion rates."
  • The Tooling: Expert user of LinkedIn Sales Navigator and automation tools (e.g., PhantomBuster, Clay, Instantly, HeyReach etc.).
  • Language: Native/Fluent English is non-negotiable.

 

What We Offer

  • Competitive salary + performance bonus
  • High potential for a leadership seat in a funded, mission-driven spin-off
  • Full ownership of the B2B growth strategy and budget
  • Work remotely from anywhere in Europe – we’ll support you with home office setup or coworking space access

Submit your application to monika@kmtsolutions.nl and join the movement that’s transforming the business landscape with AI!

Apply now!​


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